About SugarReels
SugarReels is a directory of talented independent bakers who specialize in interactive edible experiences. We connect customers with skilled cookie decorators and cake artists across all 50 states who offer something you have never seen before — desserts that come to life when you scan them with your phone.
Whether you are planning a wedding, birthday party, baby shower, corporate event, or holiday celebration, SugarReels helps you find the perfect baker who can create a custom interactive dessert experience your guests will never forget.
What is an interactive AR dessert?
An interactive dessert is a custom printed dessert with a unique QR code printed directly on it using an edible ink printer. When a guest points their phone camera at the QR code, a personalized video plays instantly in their browser — no special equipment needed. Just point and scan.
The video can be anything — a wedding invitation, a birthday message from the couple, a brand video for a corporate event, a baby announcement, a thank you message, or a highlight reel from the celebration. The experience is completely personalized to your event.
How does it work?
It is simpler than it sounds. You find a baker on SugarReels who offers interactive dessert experiences. You place your dessert order with them and provide the video you want linked to the desserts. The baker prints your dessert design along with a unique QR code using an edible ink printer. The QR code is then processed through our partner platform, which links your video to the code. Your finished desserts arrive ready to serve. Guests at your event pick up a dessert, scan the QR code with any smartphone camera, and your personalized video plays instantly in their browser.