About SugarReels
SugarReel is a printed edible design that comes to life through a personalized video experience. Guests scan the edible printed QR code, point their phone at the image on the treat, and watch the edible image come to life right before their eyes.
SugarReels can be printed on cookies, cakes, brownies, macarons, coffee foam, drinks, chocolate, edible toppers, and more.
The video can be anything, including a wedding message, birthday greeting, baby announcement, product reveal, thank you message, event invitation, brand video, or highlight reel.
Currently, SugarReels are created through participating SugarReels bakers and edible printing partners. Customers can browse our directory, find a baker who offers SugarReels, and order custom interactive treats for their event.
Whether you are planning a wedding, birthday party, baby shower, graduation, corporate event, product launch, or holiday celebration, SugarReels helps you create a moment your guests will not forget.
How It Works
Treat Eaters
First, find a SugarReels baker or partner through our directory.
Then, place your order directly with that baker and provide the photo, design, and video you want connected to your edible creation.
Your baker prints the edible design and prepares the SugarReel experience for your order. At the event, guests scan the code, point their phone at the printed image, and watch the dessert come to life.
For Bakers And Decorators
SugarReels is open to bakers, decorators, and edible printing businesses of all brands and equipment types. Any baker can sign up and start offering AR interactive dessert experiences to their clients.
Our public directory currently features bakers who use Icing Images edible printing products — the industry-leading edible printing brand and our founding partner. Directory listings for additional brands are coming soon.
Bakers using other edible printing brands are welcome to join SugarReels and access all platform features. Directory listings for additional brands are coming soon.
SugarReels gives bakers a new way to stand out, offer premium event experiences, and create desserts people instantly want to share.
Important Note
SugarReels are not ordered directly through this website. Customers work directly with a baker of their choice to create a SugarReels experience — the baker does not need to be listed in our directory.
Our directory is a discovery tool that currently features bakers who use Icing Images edible printing products. Any baker using any brand of edible printing equipment can sign up for SugarReels and offer this service to their clients.
SugarReels provides the technology platform only. All cookie and dessert orders are handled exclusively between the customer and their baker. SugarReels assumes no liability for the food products, printing quality, or fulfillment of any order.